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Why Print?

The media landscape is in constant demand for constant change to meet the demands of the rapidly changing consumer!  Fast access to media content comes by way of web, app, video streaming and more but what about print? Print magazines have been around a long, long time. They have truly survived the test of time. They have received a bad rap. Is print really dead? Not a chance. I would think twice before abandoning print advertising. Read on to find out more.  

FACT: The demand for printed media remains very strong even in today’s digital world. Printed magazines consistently are strong on ROI return-on-investment performance in addition to a good marketing-mix with other media.

Chip Scale Review  brings you the best of both worlds with print also supplied in digital AND a new fully operational website to supplement your advertising digital requirements. We recommend the best of both worlds. The power of print takes your advertisement and sales message to a tangible, whole new, real level not a flash of an animated gif. Print is static and that is the beauty of print. A print ad is always surrounded with rich editorial content. The reader is suspended reading cutting edge editorial and the static ad is poised while the reader reads on. The reader is not at the mercy of a flashing ad or competing with a rotating banner with another advertiser. You paid good money to build the ad and your ad deserves a solid real estate location. Location, location, location.

FACT: The brain responds differently to information supplied in paper vs. on a screen. Follow along and you will agree why print is still a media contender!  Print content should be a part of your marketing mix.  Reading on paper or print provides deeper and slower impressions – the reader remembers the content better when it is on paper (print). Paper-reading is associated with long-term memory and clear comprehension.  Reading on screen is fast and flashes before your eyes on the screen more like a scan.  Print creates ‘imprints’ in the brain, images and text is digested deeper. A company like yours has a lot to say with data and science behind your company. You have a lot of info to get out there. That is where print shines. Print allows you that luxury! Longer text is ideal for print which is intuitively easier to read more carefully.  

In conclusion, readers are more engaged and focused to process information when reading print content. Consider to use this opportunity to your advantage to place ads, and technical articles. Print is a win-win combined with a digital program and Chip Scale Review can provide you a combined program and brings you the best of both worlds.